Pushing the boundaries of traditional corporate events, leading brands and companies continue reimagining and creating experiences to reignite team enthusiasm for in–person connections. Today, designing the ultimate party is an opportunity to push the boundaries of experiential entertaining. From the event venue to the floor plan and catering themes, events are immersive and designed for maximum allure.
Explore three interactive concepts from floor plans to catering themes:
Event Design
With open floor plans, Boston event venues like SoWa Power Station and The Cyclorama are a blank canvas ready to be transformed into custom event spaces. With attention to creating an alluring layout, flow, and design, guests enjoy multiple experiences within a single area. Immersive gaming, live entertainment, create-your-own cocktails, and creative food stalls satisfy wanderlust cravings. On the other spectrum, unique venues with established spaces and personalities, like the Wang Theatre at the Boch Center, have a separation of play already intact for guests to experience.
Strolling receptions provide the ultimate opportunity for shared social experiences and multi-sensory opportunities to explore and savor different flavors, exotic aromas, and globally inspired menus, each more unique than the last. Creative food stations, trending custom bars, and back bar remixes showcasing colorful glassware add flair. Paired with mixed-design elements, corporate event catering becomes three-dimensional.
Year of the Rabbit
According to the Chinese Zodiac, 2023 is the Year of the Rabbit. Rabbits are quick but gentle creatures, and 2023 will be a year when thoughtful action is rewarded more than huge risks. Explore design and menu considerations;
Layout: Walk-in food pagoda with stylish screens to define and structure the space
Colors: Forest Green represents prosperity and positive energy
Accents: Lily and Snap Dragon flowers, lush foliage, oranges, and pomelo fruit displays
Menu: Beef Lo Mein, Szechuan Long Noodles, Rice Noodles with Veggie Stir Fry, Assorted Fish Dumplings, Tang Yuan, Vegetable Spring Rolls, Year of the Rabbit Chocolate Coins
Beverages: Tsingtao Pale Lager & Mandarin Ginger Mocktail
Welcome to the Big Island
The Big Island is a haven of cultural and ethnic diversity. Regarding the menu, corporate guests will have a good time sampling Hawaii-inspired flavors.
Layout: Two palm tree-inspired bars, tropical plants, and mixed seating create an ‘island’ aesthetic
Details: Tropical patterns, colorful drapings, Tikki accents, Hawaiian Hibiscus, and Blue Ginger florals
Entertainment: Three-piece Hawaiian band
Menu: Poke Bowls with Marinated Salmon or Chicken, Sticky Rice, Cucumbers, Carrots, Avocado, Scallions + Pickled Ginger Tamari, Sriracha + Toasted Sesame Seeds | Shaved Hawaiian Ice Cart and Mochi Donuts
Beverages: Pineapple Mana Wheat by Maui Brewing Co. and non-alcoholic Coconut Water
Get inspired for planning your next corporate event. Follow @thecateredaffair for the latest in food, lifestyle, and hospitality.
Written by: Kori Carter Gillespie is the Director of Brand Marketing @thecateredaffair in Boston, Massachusetts. Kori is a content writer passionate about crafting brand stories for boutique lifestyle brands.